Why you should be proactive with hearing loss The most rewarding part of my job is seeing seniors with hearing loss are significantly more proactive customers who want to do something likely to develop dementia over time than those about their hearing loss. They want to remain who retain their hearing. Researchers from engaged socially and are aware of the downsides John Hopkins also believe that loss of hearing of hearing loss. They want to put a stop to the additional effort required everyday to do rate than in people who either hear well things that require hearing well, which is almost naturally or who have addressed their hearing everything We all try to avoid it one way or another but aging is a certainty. We like to think we are 10 years younger than we actually are a ignorance is bliss. With age comes experience but it also comes with several hurdles including hearing loss and the impact that this can have, relationship between memory and hearing including accelerated cognitive decline So what is cognitive function? It is an in- tellectual process by which one becomes increases brain tissue loss at a more accelerated loss directly through hearing aids. Some experts believe that interventions, lik hearing aids, are the best tool for maintaining healthy cognitive function. Brandeis University Professor of Neuroscience, Dr. Arthur Wingfield, has been studying cognitive aging and the LOVE YOUR HEARING recommended to get a hearing test and get your hearing sorted sooner. acuity. He says untreated hearing loss not only affects the listener's ability to "hear" the sound accurately but "even if you have just a mild hearing loss that is not being treated, cognitive We always assume it won't happen to us, but Ihave seen it countless times over the year and I simply believe in doing everything one are of, perceives, or comprehends ideas environments and situations. It involves all aspects of perception, thinking, reasoning can to lead a long and happy life. I am a strong advocate for all the benefits of hearing well and the domino effect that can have. Advice is just a load increases significantly." "You have to put in so much effort just to perceive and understand phone call away what is being said that you divert resources d remembering. Therefore healthy cognitive away from storing what you have heard into your CALL 06 757 8380 today function is valuable lisa memory" says Wingfield Several recent studies have show a link between There is no upside to hearing loss. It's not just hearing loss and dementia, including studies t having to turn the volume up or asking from Johns Hopkins University that found hearing loss is associated with accelerated cognitive decline in older adults and that people to repeat themselves, there is a very real stress put on our brains that has a very real impact on brain function. It is therefore keen audiology 280 Devon Street West, New Plymouth | Bell Block & Opunake Clinics | www.keenaudiology.nz